GOOGLE ADS MANAGEMENT

Meet customers
in their search moment.

Put your services in front of people actively looking for them. Start with relevant searches, a clear landing page, and a plan to measure meaningful inquiries.

Get a free strategy callExplore your ad budget
For businesses with a clear offer and budget to test paid search.
A LITTLE CLARITY BEFORE YOU COMMITExplore your ad budget

Explore how click costs, conversion rates, and customer value affect a campaign scenario.

Try the free tool Interactive. Ungated. Built to help.
BUILT AROUND YOUR BUSINESS

Make the click the beginning. Not the goal.

Paying for visits only makes sense when the business behind them works. We build the conversation around your offer, customer value, landing page, and tracking, so campaign decisions connect to more than a click count.

EXPLORE BEFORE YOU DECIDE

What could your ad budget look like?

Explore how click costs, conversion rates, and customer value affect a campaign scenario.

AD BUDGET EXPLORER

Put your own numbers in the picture.

Start with the sample inputs, then replace them with your own assumptions. Results update as you go.

YOUR ILLUSTRATIVE MONTHLY SCENARIO
15potential inquiries
300Clicks
$100Cost per inquiry
3.8New customers
$100Break-even cost per inquiry*
Contribution after ad spend*$0
*Before management fees, tax, overhead, and other costs. Break-even assumes your entered gross profit and close rate. Fractional customers are an average scenario, not a promised outcome.

Sample assumptions, not industry benchmarks or a forecast. Currency changes the display, not the assumptions; no exchange conversion is applied.

Talk about a real campaign plan
WHAT WE WORK ON

A considered approach to paid search.

Clear priorities, useful work, and a scope we agree with you before we begin.

A focused campaign plan

Define the services, locations, audiences, and customer actions the campaign should support.

Intent-led keyword research

Explore relevant search demand and plan exclusions to reduce clearly unrelated searches.

Clear, relevant ad copy

Connect the search to a specific service and an accurate offer, with messaging we can test.

Landing-page alignment

Review the page after the click so prospects can understand your offer and get in touch.

Conversion measurement

Agree on meaningful actions and validate tracking before relying on conversion data.

Ongoing campaign decisions

Review search terms, budget, lead quality, and bidding signals to guide the next changes.

THE EVIDENCE BEHIND THE OPPORTUNITY54%lower cost per admissionPublished industry evidence

Better measurement. Better decisions.

A March 2025 Google case study reports that Amity University Online and its agency Univo reduced cost per admission by 54% year over year while increasing admissions by 10%, using broad match with Smart Bidding and search-term optimization.

Our takeaway: define a valuable conversion, measure it properly, and use campaign evidence to guide testing.

Google · Lead-generation case studies, March 2025An education-sector advertiser’s reported outcome, not a typical return, guarantee, or Ranking Assist client result. Campaign strategies must fit your own data and budget.
HOW WE WORK TOGETHER

A clear plan. A shared direction.

01

Check the economics

Discuss your offer, margins, sales process, available budget, and what a useful lead is worth.

02

Prepare and launch

Agree the scope, align the landing page, and check measurement before investing in traffic.

03

Test and refine

Use actual search and conversion data to improve the campaign, without assuming every click is a lead.

GOOD QUESTIONS

Let’s make a few things clearer.

01Is the calculator a quote or forecast?

Neither. It is an illustrative scenario using numbers you enter. Real costs, search demand, lead quality, and conversion rates vary. It excludes management fees, tax, and other business costs, so its output is not profit.

02Is ad spend included in your management fee?

Ad spend and campaign management are separate costs. Your proposal should state both clearly. No management price or minimum spend is published here; we first need to understand your goals and market.

03Should I choose Google Ads or SEO?

Ads can put a relevant offer into paid search while you are funding the campaign. SEO works on organic visibility over time. The better starting point depends on your website, demand, budget, and how quickly you need to test acquisition.

04Can you guarantee a number of leads?

No. Demand, competition, landing pages, pricing, and your sales process all affect results. We focus on a clear test plan, useful measurement, and decisions grounded in the evidence your campaign produces.

YOUR NEXT CHAPTER

Let’s find your next opportunity.

Tell us about your business and where you want to go. We’ll help you think through the next step.

Let’s talk about your growthA free conversation. A clearer next step.