Google Business Profile optimization
Focused the clinic’s profile on the dental services it offers and the local searches it needs to appear for, including dental implants and dental clinic searches.
DENTAL LOCAL SEO CASE STUDY
A stronger place on the map.
More calls to the clinic.
A New Jersey dental clinic came to Ranking Assist for Local SEO. With work focused on Google Business Profile optimization and directory citations, its reported results show stronger map visibility and phone calls rising from 85 in January to 114 in February.
- Business
- Anonymous dental clinic · New Jersey
- Service
- Local SEO
- Heatmap dates
- Nov 27, 2025 → Jan 14, 2026
THE REPORTED RESULTS
Better local visibility. More phone calls.
Two keyword heatmaps show ranking progress from November 27, 2025 to January 14, 2026. The separate call comparison covers January to February, as supplied by the owner.
- Phone calls, January → February
- +34%
- Dental implants: top-three grid coverage
- 96.45%
- Dental clinic: top-three grid coverage
- 7.1%
- Phone calls in February
- 114
Top-three coverage is the share of measured map-grid points where the clinic ranked in positions 1–3. Calls are reported contact activity; the figures do not establish new patients, booked appointments, or revenue.
THE STARTING POINT
Patients nearby needed a better chance of finding the clinic.
For a dental practice, showing up close to the clinic matters. Someone looking for dental implants or a dental clinic is comparing local options, and the results can change from one neighborhood to the next.
The November baseline showed two different starting points. Dental implants had some established visibility, with 29.59% of grid points in the top three. Dental clinic had none, with every point marked 20+.
The goal was straightforward: strengthen the clinic’s local presence and make it easier for people searching nearby to get in touch. The clinic’s name is withheld at its request.
WHAT WE WORKED ON
A focused Local SEO approach.
The project stayed centered on Google Business Profile optimization and directory citations, with ranking maps and calls used to review progress.
Consistent directory citations
Worked on the clinic’s directory listings to keep its business name, address, and phone number consistent. Directory citations were the only link-building activity in this project.
Local rankings and call reporting
Compared map rankings across the local search grid and reviewed reported phone calls, so progress could be seen in both visibility and contact activity.
EXPLORE THE BEFORE & AFTER
Two searches. Two different starting points.
Drag each divider to compare the same local grid, or press play to watch it move. The maps retain the dates and figures displayed in the supplied screenshots.
01 / “dental implants”
A much wider presence in the top three.
The clinic already appeared for dental implants, but its visibility varied across the area. The later heatmap shows top-three rankings across most of the measured grid.
| Measure | Before | After |
|---|---|---|
| Average ranking | 5.09 | 2.16 |
| Top-three coverage | 29.59% | 96.45% |
Top-three coverage increased by 66.86 percentage points across the measured grid. A lower average ranking means a better position.
Drag left or right, or use the arrow keys to compare.
Supplied local ranking heatmaps for “dental implants”. Rankings vary by search location; these figures describe this measured grid.
02 / “dental clinic”
From outside the tracked top 20 to local visibility.
The baseline showed 20+ at every measured point for dental clinic. The later scan shows a mix of positions, including top-three placements closer to the clinic, with room to improve farther out.
| Measure | Before | After |
|---|---|---|
| Average ranking | 20* | 12.83 |
| Top-three coverage | 0% | 7.1% |
*The baseline report displays an average of 20, with every grid point marked 20+. This is the report’s tracking limit, rather than an exact ranking of 20 at every location.
Drag left or right, or use the arrow keys to compare.
Supplied local ranking heatmaps for “dental clinic”. Rankings vary by search location; these figures describe this measured grid.
Reporting dates: both after screenshots are dated January 14, 2026. They show the ranking comparison through January; the January–February call comparison is a separate reporting period.
THE CALL RESULTS
85 calls became 114. A 34% increase.
The supplied call report shows 85 calls in the previous period and 114 in the current period: 29 more calls, reported as a 34% increase. The owner identifies these periods as January and February.
That adds a useful business measure alongside the ranking maps. The clinic was seeing more reported call activity as well as improved visibility for the two tracked searches.
The call screenshot does not display dates or a year. It also does not identify how many calls became new patients or appointments, so those outcomes are not claimed here.
AI VISIBILITY RESULTS
The first recommendation in AI search.
Beyond Google Maps, Ranking Assist reports that the clinic is now recommended #1 by ChatGPT and other AI models for three priority local searches.
- periodontist in [City name]
- bone grafts dental in [City name]
- affordable dental implants in [City name]
The clinic and city are kept private. These are reported results; AI recommendations can vary by model, wording, and date.
AI search previewIllustrative demo
Ask. Discover. Get recommended.
periodontist in [City name]
Reported first recommendation
#1
Dental clinic · New Jersey
Client name withheld for privacy.
THE TAKEAWAY
Progress you can see, with room to keep growing.
Dental implants became a much stronger search for the clinic, reaching top-three positions at 96.45% of the measured grid points. Dental clinic moved off an entirely 20+ baseline, but its 7.1% top-three coverage shows there was still work ahead.
The practical lesson is to look at each search separately and track contact activity alongside rankings. These are one clinic’s reported results over different comparison windows; they do not isolate the effect of each SEO activity or guarantee the same outcome for another practice.
MAKE YOUR CLINIC EASIER TO FIND
Let’s look at your local search visibility.
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