Explain your practice areas
Build useful, original pages around the matters your firm actually handles. Give readers a clear sense of your scope, approach, and consultation process, with legal content reviewed by your team.
Legal & Law Firms
A considered choice.
Help clients find you.
Our digital marketing for law firms brings together law firm SEO, local SEO for lawyers, and Google Ads for law firms around one goal: helping the right prospective clients find your practice and get in touch. We help you explain your practice areas, strengthen local visibility, and create a clearer path to a consultation inquiry.
Let’s talk about your businessBuild confidence
Law firms · Attorneys · Legal practices
THE CLIENT INTAKE GAP
Getting found is only the first step.
Prospective clients need a response, too. Clio’s 2024 secret-shopper study contacted 500 US law firms by email and phone. Explore what happened at that first point of contact.
Read Clio’s 2024 Legal Trends findingsHistorical industry research, not Ranking Assist client results or a benchmark for your firm. Study conducted June 20–July 5, 2024.33%
of firms replied to the email inquiry
33% replied to the email inquiry67% did not reply
A clear contact form only helps if someone owns the reply. Check who receives new inquiries, how they are followed up, and whether the next step is clear.
FOR YOUR PRACTICE
Give prospective clients a clearer picture.
Make your firm easier to find
Bring your website, Google Business Profile, contact details, and office information into alignment. Help people understand where you are based and who your practice serves.
Focus on relevant consultations
Connect search campaigns with the right practice-area pages and a clear inquiry route. Discuss inquiry quality with your team so success means more than a growing click count.
YOUR CONSULTATION PLANNER
Find the gap before increasing the spend.
Use your firm’s numbers to explore the path from a website visit to a new engagement. Then choose the challenge you want to discuss with us.
START WITH YOUR NUMBERS
Sample inputs are provided. Replace them with your own monthly totals and rates.
Only the booking rate changes in this scenario. Website visits, inquiry rate, and engagement rate stay at your entered values.
ILLUSTRATIVE MONTHLY SCENARIO
4more booked consultations
At 70% booking compared with your entered 50%. New engagements: 2.5 → 3.5.
Your inputsScenario
| Stage | Your inputs | Scenario |
|---|---|---|
| Monthly inquiries | 20 | 20 |
| Booked consultations | 10 | 14 |
| New engagements | 2.5 | 3.5 |
Inquiries = visits × inquiry rate. Consultations = inquiries × booking rate. Engagements = consultations × engagement rate. Rates are divided by 100. Displayed values are rounded to one decimal.
Planning illustration only. Sample values are not industry averages, a forecast, or a promise of clients. Fractional engagements represent an average scenario. Lead quality, conflicts checks, capacity, and suitability affect actual results.
A STARTING POINT TO DISCUSS · Local SEO
Start with your local presence.
We can review your Google Business Profile, office information, and local search visibility around the practice areas and locations you actually serve.
Talk about my firm’s next stepExplore Local SEOA guide based on your selection. We’ll review your firm’s goals and data before recommending a scope.BEFORE WE BEGIN
Questions from your side of the desk.
01Can we focus on a specific practice area?
Yes. We can scope the work around the matters you want to attract, the areas you serve, and the information prospective clients need. We agree on those priorities with you before creating content or campaigns.
02Who approves the legal content?
Your firm should review and approve legal explanations, credentials, and advertising copy before publication. Our role is to help make that approved information clear, useful, and easy to find.
03Does the consultation planner predict our results?
No. It illustrates the relationship between website visits, inquiries, booked consultations, and new engagements using numbers you enter. The sample values are not legal-industry benchmarks. We would review your actual data, practice areas, and intake process before agreeing on priorities.
04Should we fix intake before investing in more traffic?
If inquiries are going unanswered or the next step is unclear, review those gaps with your team first. SEO and Google Ads can help people discover your firm, but your intake process, capacity, conflicts checks, and fit still determine whether an inquiry can become a client.
A channel to match the goal.
← Explore the other industries we helpA PLAN FOR YOUR BUSINESS
What does the right inquiry look like?
Tell us about your practice areas, the clients you want to reach, and how your firm handles new inquiries. Let’s use that to shape the priorities.
Get a free strategy callA free conversation. A clearer next step.