Website keyword strategy
Used a keyword strategy for the website focused on attracting relevant local traffic to the imaging business.
PRENATAL ULTRASOUND SEO CASE STUDY
More families finding
their way through search.
For a prenatal ultrasound and imaging business, our focus was relevant local search traffic. The supplied project report records 9,908 new users from organic search, up 45.4% compared with the same dates a year earlier.
- Industry
- Prenatal ultrasound & imaging
- SEO start
- December 15, 2024
- The focus
- Website & Google Business Profile
THE REPORTED RESULTS
Organic search brought in a larger audience.
Google Analytics figures reported for December 1, 2024–June 14, 2025, compared with December 1, 2023–June 14, 2024.
- Organic new users, year over year
- +45.4%
- New users from organic search
- 9,908
- Active users, all channels, year over year
- +21.0%
- Active users, all channels (rounded)
- 21K
Organic figures refer to new users attributed to Organic Search. The 21K active-user total is rounded and covers all channels. These are website audience measures; appointment and revenue results were not supplied.
THE GOAL
Be easier to find when families search locally.
Prenatal imaging is a service people seek in a specific area. The project’s stated goal was to attract qualified local traffic through the website and Google Business Profile, with appointment interest as the intended next step.
The business already had an audience. The useful comparison was how many people arrived through organic search over the same dates in consecutive years, alongside the change in overall website activity.
THE APPROACH
Connect the search strategy. Measure the audience.
The project connected keyword targeting across the website and Google Business Profile with a review of acquisition data.
Google Business Profile alignment
Applied the keyword strategy to the Google Business Profile as well as the website, connecting both parts of the business’s local search presence.
Traffic performance review
Reviewed Google Analytics acquisition data against the same dates in the previous year, separating organic-search new users from overall website activity.
THE ANALYTICS
9,908 new users from organic search.
The supplied channel-acquisition chart shows Organic Search as the largest source of new users during the comparison period, with a reported increase of 45.4% year over year.
WHAT THE RESULTS SHOW
Search growth, with a clear comparison.
New-user acquisition from organic search grew by 45.4%, while active users across all channels grew by 21.0%. Both measures increased, with the larger percentage change in organic-search new users.
The report records an SEO start date of December 15, 2024. Its traffic comparison begins on December 1, so the reporting window includes two weeks before the work began. This year-over-year comparison shows reported audience growth; it does not isolate how much of that growth was caused by SEO.
For an appointment-led business, the next reporting question is how that audience connects to inquiries and completed bookings. Those outcomes are outside the figures supplied for this case study.
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